The Casper Visual Book is meticulously crafted to cater specifically to Casper's Sleep Specialists, offering them a valuable resource to enhance their understanding of the brand's in-store visual merchandising standards. This comprehensive toolkit not only explains the core principles guiding Casper's retail presentation but also provides detailed insights into the fixture package and visual elements tailored to their unique store type.
By equipping Sleep Specialists with this indispensable resource, Casper ensures consistency and excellence in the execution of its brand vision across all retail environments, fostering a cohesive and immersive customer experience.
