To maintain Casper’s visual excellence across all channels, the Visual Merchandising team has been collaborating closely with top-tier wholesale partners like Nordstrom. We’ve designed customized VM guidelines, perfectly tailored to each partner’s unique store type and fixture selections. This ensures that our brand’s consistency and integrity shine through in every location.
My role in this project was dynamic and creative. I produced 3D assets and mockup scenarios, bringing our vision to life in a virtual space. Additionally, I assembled a comprehensive presentation for Nordstrom's in-store staff, including product mapping, overarching visual stories, fixture details, and placement. This presentation serves as a vital tool, guiding them to maintain visual consistency across all Nordstrom locations.
My role in this project was dynamic and creative. I produced 3D assets and mockup scenarios, bringing our vision to life in a virtual space. Additionally, I assembled a comprehensive presentation for Nordstrom's in-store staff, including product mapping, overarching visual stories, fixture details, and placement. This presentation serves as a vital tool, guiding them to maintain visual consistency across all Nordstrom locations.
