As Casper evolves as a brand, the Retail team has been tasked to develop a new store concept that is tested first at a Casper retail store in Costa Mesa, California. This new 'Sleep Shop' concept is for guests to experience products in a comfortable, engaging, and educational environment. The various displays highly encourage shoppers to touch, feel, and learn about the design behind Casper's engineered sleep offerings.
The design intent has influenced the store built-out as seen in the photos and a video below.
Photos of the new 'Sleep Shop' concept in Costa Mesa
(credit to JRM Construction Management)
(credit to JRM Construction Management)
An essence of the design direction is also reflected in the background of the interview video with the current CEO of Casper.
